Barely a month after relinquishing its TV rights to L1, Mediapro is claiming broadcasting rights from the Italian elite.
Journalists, technicians and other employees of the Téléfoot channel in France will certainly be delighted to see that Mediapro has no doubts. The Italian press reported this Thursday that the Spanish group responded to the call for tenders made by the Italian Football Federation (FIGC) and the Lega Serie A for international TV rights to the elite transalpine championship over the period 2021- 2024.
Like the Eleven IMG, Infront or Aser groups, Mediapro would be among the 49 contenders for one – or even more – of the 57 lots put on the market by the FIGC. For an expected total of 1.15 billion euros per season. Each of the declared actors having until January 26 to submit a complete, documented and financial guarantees application. No small task for the structure of President Roures, who on December 22 officially renounced the broadcasting rights of L1 and L2 in France – for lack of resources.
Italy already scalded by Mediapro
While Bloomberg believes that Amazon and Disney are likely to position themselves on these Italian international rights, the chances of Mediapro appear slim. Especially since the group does not necessarily have good press on the other side of the Alps. In February 2018, the Iberians had supplanted Sky Sport for Serie A TV rights over the period 2018-2021, with a promise of 1.6 billion euros. Only the Italian justice had invalidated this offer, noting in the wake of the insufficient financial guarantees of Mediapro.
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