A dramatic turn on the rights of the L1, with this Friday the attribution of 80% of the prizes to Amazon. It remains to know the impact for the viewer.
” The LFP’s Board of Directors today decided to grant the Amazon group the rights to the two Ligue 1 Uber Eats and Ligue 2 BKT consultations launched by the LFP on January 19, which had been declared unsuccessful. These prizes notably include 304 Ligue 1 Uber Eats matches, including the ten best posters, and 304 Ligue 2 BKT matches, per season, for the next three seasons (2021/2022, 2022/2023 and 2023/2024). “The Professional Football League (LFP) surprised its world this Friday by inviting a third player in the dance of TV rights at the expense of” historic “Canal + and beIN Sports. A surprise badly experienced by the encrypted channel.
In parallel with the official announcement of the League this Friday, Canal + in fact decided to give up its commitment relating to two posters per day of L1. Withdrawal plunging all the players in French football into doubt and uncertainty while an agreement at 663 million euros per year had been sealed. This redistribution of cards also leaves the consumer in the dark, forced to take out a new subscription – if it has not already been done during this period of Internationals of France – to follow from next season the 10 best posters of the championship, and the 66 second and third choice of meetings by lifting in particular, without forgetting the famous Sunday magazine.
10.99 euros per month maximum?
For what price? Amazon, in its statement trumpeting the news, is careful not to say too much on the subject. ” Further details on price, production, team of consultants or customer experience will be communicated in the coming weeks, ahead of the start of the next season in August. “, Can we read for the hour from an official source. In the best case, as for Roland-Garros, it will cost you 5.99 euros per month or 49 euros per year to follow the elite of the French round ball.
Unless Amazon takes advantage of its Prime Video Channels platform, giving the right to additional content for a monthly additional cost of 2 to 5 euros per month, to promote Ligue 1. The price for the viewer would therefore drop from 5.99 euros to a range of 7.99 to 10.99 euros per month. The Mediapro fiasco – which at its launch presented an offer at 14.90 euros for the L1 and L2 in OTT – being there to remind Amazon that the French championship alone cannot justify an investment of 15 euros per month.
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